On July 27th, Frava stepped up to the plate at Citi Field and sponsored a major league event in LivingSocial’s Glow in the Dark 5k Dance Party. With four thousand bottles being given out in half an hour, Frava was a home run with the twelve thousand person crowd. Runners and partyers alike wasted no time in getting their #Fravafix!
Running is just one of the sports Frava has dominated this summer. At the War at the Shore lacrosse tournament, Team Frava swept the competition açaide. When asked what their secret was, the lax-rat formerly known as Conor Murphy replied, “We keep everyone on the team amped with a strict regiment of at least three Fravas a day. It’s like watching ‘Rudy’ and ‘Rocky IV’ but in liquid form.”
Along with LivingSocial, Frava has also recently partnered with the Sumeria Group as well as VoyVoy Clothing. The two companies are incredibly innovative and socially conscious, as well as spearheaded by young entrepreneurs. We are very excited to collaborate with both companies on everything from charity events to e-commerce.
As a result of being well ahead of our sales schedule, we’re excited to announce that we went to production much sooner than anticipated. FravaNation will be even more excited to hear that we took your feedback to heart and opted to change to our packaging. More specifically, Frava, a company of the people, by the people, and for the people has taken the ‘wrap below the cap’, which in theory, will make the bottle significantly easier to open. Never again will you struggle to open everyone’s favorite naturally caffeinated fruit juice, and with the impending school year in mind, you’ll be able to drink juice differently faster than ever before.
After ten weeks jam-packed with a delicious combination of hard work and good old fashioned fun, we said goodbye to our summer interns. Their departure was a truly heartfelt moment: For the first time in Frava history, CEO Evan Berman gave his underlings permission to cry. Not surprisingly, his interns took full advantage. In the words of Amy ‘Just Schu It’ Schuler, “The memory of this summer will be with me for the rest of my life. Just taste my tears, they’re naturally caffeinated!!”